Superhuman - Benefit Costmetics #Realsies
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Overview

Leveraging their already strong presence on Instagram, Superhuman created a social media gallery for Benefit Cosmetics. Promoting and then harvesting the Realsies hashtag, the site encouraged customers to share selfies of their experience with the brand’s They’reReal! mascara. The campaign collected tens of thousands submissions. Our strategy and success was featured in FastCompany's article "How the Most Successful Brands Dominate Social Media".

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